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Be Part of the Conversation at Trade Shows by Leveraging Social Media
Do your feet hurt? Are you tired? Have you gone days without breathing real outdoor air? Do you have a ball of lanyards and pile of plastic name tags tucked in your desk drawer? If you answered yes to...
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Marketing to Millennials
How credit unions can connect with the next generation of members Millennials are an increasingly important demographic for marketers to reach. In fact, Whole Foods recently launched a new chain of...
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Why Hire a PR Agency if You Could Hire Staff Instead?
Once a company’s needs and capacity for public relations services outweigh resources, the debate shifts to do we: 1) hire an individual or a team or 2) engage an outside firm? Initially, many wonder...
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Recent Headlines Support our Bankers As Buyers Outlook on Apple Pay’s Growing...
Each year William Mills Agency invests considerable time and resources to research and better understand the trends occurring within the financial industry. From what we discovered, it seems that...
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A Balanced PR Program can Maximize your Exposure in the Financial Industry
In the financial media, there are endless ways to promote your company. The trick is to know how to create a balanced and efficient PR program to maximize your exposure and gain consistent press...
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Six Ingredients for Maximizing the Success of Your Financial Industry PR Program
By Scott Mills, The agency has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. I suppose it would be a...
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Make a PR Plan Work for You in the Financial Industry
Companies that get consistent media coverage understand the importance of making a financial PR plan and leveraging it to their advantage. This is why William Mills Agency developed a media planning...
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Don’t Let Your Financial PR Plan Get the Summertime Blues
As spring ends, so does the traditional growth season for most business-to-business organizations. The summer months mark a time when executives usually huddle in conference rooms to brainstorm and...
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Ten Steps to Crisis Communication Planning in the Financial Industry
Many organizations put crisis communication planning on the backburner thinking that they can simply address issues as they occur. Unfortunately, bank and mortgage crises arise without warning and can...
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Financial Media Relations 101
Building relationships with the media is vital to the success of any communications campaign, yet many public relations professionals focus too much on how the pitch is written rather than on having...
View ArticleA Balanced PR Program can Maximize your Exposure in the Financial Industry
In the financial media, there are endless ways to promote your company. The trick is to know how to create a balanced and efficient PR program to maximize your exposure and gain consistent press...
View ArticleSix Ingredients for Maximizing the Success of Your Financial Industry PR Program
By Scott Mills, The agency has worked with hundreds of companies over the years, and we have seen how some programs, processes and relationships are more productive than others. I suppose it would be a...
View ArticleMake a PR Plan Work for You in the Financial Industry
Companies that get consistent media coverage understand the importance of making a financial PR plan and leveraging it to their advantage. This is why William Mills Agency developed a media planning...
View ArticleDon’t Let Your Financial PR Plan Get the Summertime Blues
As spring ends, so does the traditional growth season for most business-to-business organizations. The summer months mark a time when executives usually huddle in conference rooms to brainstorm and...
View ArticleTen Steps to Crisis Communication Planning in the Financial Industry
Many organizations put crisis communication planning on the backburner thinking that they can simply address issues as they occur. Unfortunately, bank and mortgage crises arise without warning and can...
View ArticleFinancial Media Relations 101
Building relationships with the media is vital to the success of any communications campaign, yet many public relations professionals focus too much on how the pitch is written rather than on having...
View Article